I know! ‘Finally Something I can use in my business and day to day life! Thanks Sam’… well.. I would hope you were reading this out of the joy of reading all my typos and poor grammar but sure, this one is a practical one. Enjoy.
My Mother follows me on all my social media. Luckily my mother is not Kris Jenner but instead a normal person who I have to talk to sometimes and would like to be able to make eye contact with for the rest of our lives. Therefore, I say one simple phrase before tweeting, Facebook-ing or Instagram-ing.
My Mother will probably read this
yep. It stops me from posting anything horrific.
The Second phrase that passes through my head is
Will a Client See This?
Here’s a tip for all business owners, don’t complain about your clients on social media. It’s unprofessional and will not look good. Don’t even complain about them to strangers! You need a best friend who is silenced into secrecy due to blackmail or other shenanigans.
I’m very lucky because all my clients, be they the Hilton Cardiff or the bride getting married in 2018 or my student are all great and you will never know if I’m telling the truth or not because I am a professional! (they are all wonderful though!)
Quality, Quantity and Quiet Contemplation.
There are different tactics I use for different social medias and I think that it’s really good to lay them out for others trying to expand their brand and all that nonsense!
So here’s a breakdown.
Facebook is my ‘homebase’ it’s where I post all the important things and all the things I would like my audience to see, be it photos or events. The rule is ONE post a day, I schedule mine so that there isn’t a bunch in one day (except for 13th March, where there were about 5! sorry about that!). I usually end up posting about 4 posts a week. Blog post, Video link, Gig update and then maybe a photo or something miscellaneous. It’s strictly business because it’s the first thing a lot of new clients or audience see and it’s the most widely used social media!
Anyone who follows me on twitter knows that I’m constantly tweeting! I’m like a harp playing Cher… but hopefully my tweets make sense. The main point about twitter and being a Singing Harpist (or musician/personality) is that you are a person! You are not a Bank, Museum, Large Chain Store or anything like that. You are an individual and posting vague and tedious updates about your work and only your work is not what twitter is for! Twitter is for having a conversation with others in your field, sharing what your excited about and connecting with others and new audiences.
My rule about following is this: If they are in my field, I know them personally, and/or they are involved in something I am passionate about then I will happily re-follow or follow-back. I recently unfollowed a bunch of people in my field as they weren’t following me back, it sounds childish but I’m not an accountant following Miley Cyrus, I’m a successful musician following another musician at the same level. I am not a fan, I’m a peer.
Twitter is also great for gigs and networking locally! I’ve gotten a few little radio bits and all sorts from it. It’s a great resource for musicians wishing to network and build an audience of peers!
I am not 15 years old, I know! shocker! but seriously, I am not a 15 year old girl and therefore can’t take 24 blurry pictures of my food and get 15000 followers. I’m not very popular on Instagram because until about a month ago I was using it like a normal person.
Everything I now know about Instagram I learnt from the smartest users of it. who are they? Male Fitness Models.
The Male Fitness Model’s way is: Every other photo be shirtless and holding the product you’re being paid to promote. It’s a professional photo but it needs to look like it was shot on a phone. Also intersperse it with pictures from those two photos shoots you did last year and then find that one photo you have before you where a gym obsessed vanity machine and put a fake inspirational quote under everything like ‘I’m always grinding’ or ‘Never give up’ or ‘Follow your dreams’… Also Use a million hashtags of everything visible in the photo. Also have an Audi but live with your mother (but don’t ever admit this!).
Then, Once You’ve done all of this, go and delete a photo from 2 months ago and repost it. Repeat.
Ok, ok… I’m being a bit mean. But it’s actually exactly how that small business model works on that social media.
My tactic is a little different. I gave up ‘hashtagging’ a hundred things in because it’s just not worth it. Just be chill, tag the essentials and take really nice, professional grade photos. That last step is the hard one but I’ve found if I take a photo on my DSLR it makes the whole account look a lot nicer and means that I have lovely photos to share on all platforms!
Basically, I post on Instagram when I have something nice to put up, could be once a week could be a whole bunch at once. Doesn’t really matter, If you’re not a celebrity or being paid to take a picture with a product then there is not value in working hard on that platform.
Google+ : hahahahahha! I know right! Google+ more like Google+a-search-for-a-better-social-network! I only use Google+ because it helps my search results for people looking for me or for my services! (clever I know!)
Snapchat: If you would like to add me on snapchat it’s Sammie_Hickman. It’s mainly me lip-syncing while getting ready to go to gigs… Other businesses use it far more extensively, for example the Atlanta Orchestra is great at it and will record little snippets of rehearsals with is really nice to be able to see and hear!
Youtube: I love my youtube! I record in bulk, if you haven’t noticed! I do a recording session for an afternoon, then I cue up when I want the videos to be released and tadah! It all publishes one video a week and it means there’s always something new for my audience to listen each week without me having to record something every week!